Référencement WebPour les Nuls

by Bruce Clay, Kristopher B. Jones, Dominique Maniez (Translator)

Un livre indispensable pour s'afficher en tête sur Google ! Ce livre va vous permettre d'utiliser toutes les techniques les plus performantes pour optimiser la visibilité de votre site Web ou de votre blog sur Internet. L'optimisation de votre référencement vous permet d'afficher le nom de votre site, de votre société, ou de votre produit en tête sur la première page d'un moteur de recherche comme Google.



Au programme :




Les outils de base à mettre en oeuvre
Optimiser les pages Web
Choix des mots-clés
Les liens sponsorisés et contextuels
Les outils Google
Augmenter le trafic en fidélisant les visiteurs

620 pages, Paperback

Published November 3, 2022

About the author

Bruce has been a recognized leader in the search marketing arena since 1996 when, after a long career as a technical executive with leading Silicon Valley companies, he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet. He is a popular speaker at major industry conferences including Search Engine Strategies (SES) and Search Marketing Expo (SMX).

Bruce co-authored the all-in-one desk reference guide for SEO, Search Engine Optimization All-in-One for Dummies. Widely recognized as a search marketing expert, he has been quoted in such publications as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, as well as in several books. Bruce is also featured in many video interviews conducted by industry notables too numerable to mention.