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THE LINKEDIN BRANDING BOOK: The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth
BONUSES INCLUDED - 50 page action-taking companion Brand Squared Workbook™ + Links throughout to top-ranked "The LinkedIn Branding Show by #MichelleSquared" podcast, where you can listen in to the authors discussing LinkedIn Branding together in more detail.
Dear Reader,
This isn’t an ordinary branding book or business book, for that matter. The LinkedIn Branding Book is more. This compilation is our invitation to support you in investing and profiting from your unlimited potential through the power of LinkedIn.
Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business.
Think of #MichelleSquared as empowering yet straight talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.
The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You’ll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results. Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale.
The LinkedIn Branding Book is here to fast-track and ensures your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand.
Come along for the journey with the Power of #MichelleSquared, the Power of LinkedIn and the Power of Good Brands and Good Businesses.
If you are looking to invest in the success of you and your business, we wrote this book for you.
Michelle B Griffin & Michelle J Raymond
AKA #MichelleSquared
Dear Reader,
This isn’t an ordinary branding book or business book, for that matter. The LinkedIn Branding Book is more. This compilation is our invitation to support you in investing and profiting from your unlimited potential through the power of LinkedIn.
Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business.
Think of #MichelleSquared as empowering yet straight talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.
The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You’ll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results. Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale.
The LinkedIn Branding Book is here to fast-track and ensures your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand.
Come along for the journey with the Power of #MichelleSquared, the Power of LinkedIn and the Power of Good Brands and Good Businesses.
If you are looking to invest in the success of you and your business, we wrote this book for you.
Michelle B Griffin & Michelle J Raymond
AKA #MichelleSquared
139 pages, Kindle Edition
Published November 11, 2022
29 people are currently reading
15 people want to read
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Displaying 1 - 5 of 5 reviews
December 24, 2022
This is a terrible book and I don't give one-star reviews often. The authors either had "write a book" on their collective bucket lists or saw a book as an opportunity to promote their business. Either way, it made for an experience that put them front-and-center and put the reader last.
For example, there were constant redirections to listen to their podcast (complete with QR code). There was a workbook that could be accessed via URL but then I had to cough up my email address to access the workbook (which is another form of payment since I'm sure I'm now on a mailing list).
Moreover, the advice in this book was no different than people say *for free* on LinkedIn all the time. Absolutely nothing earth-shattering in the advice. This book also has a split audience: on the one hand, it's directed at individuals looking to grow their personal brand, and another huge focus on Company Pages - but directed at larger businesses, with very little emphasis on creators/solopreneurs. It's unlikely that a lot of people who read this book are trying to grow a personal brand and also manage a company page.
Finally, it was poorly written. Either the authors wrote it themselves and they are mediocre at content of this length or they hired a terrible ghostwriter. Entire sections were done as author quote (Michelle G says... Michelle R says...) as a shortcut to actually translating the ideas into coherent paragraphs. I didn't paid for a book - not a transcript of thoughts.
While the authors may be great as LinkedIn branding consultants and maybe were fine on their own writing books (I have no idea and have no intention of finding out), this book felt like a giant advertisement for their business and a complete waste of my time.
For example, there were constant redirections to listen to their podcast (complete with QR code). There was a workbook that could be accessed via URL but then I had to cough up my email address to access the workbook (which is another form of payment since I'm sure I'm now on a mailing list).
Moreover, the advice in this book was no different than people say *for free* on LinkedIn all the time. Absolutely nothing earth-shattering in the advice. This book also has a split audience: on the one hand, it's directed at individuals looking to grow their personal brand, and another huge focus on Company Pages - but directed at larger businesses, with very little emphasis on creators/solopreneurs. It's unlikely that a lot of people who read this book are trying to grow a personal brand and also manage a company page.
Finally, it was poorly written. Either the authors wrote it themselves and they are mediocre at content of this length or they hired a terrible ghostwriter. Entire sections were done as author quote (Michelle G says... Michelle R says...) as a shortcut to actually translating the ideas into coherent paragraphs. I didn't paid for a book - not a transcript of thoughts.
While the authors may be great as LinkedIn branding consultants and maybe were fine on their own writing books (I have no idea and have no intention of finding out), this book felt like a giant advertisement for their business and a complete waste of my time.
January 8, 2023
This is another great choice to start your new year off right. In an age where "branding" is the buzzword for making a difference in your job search and career path, this book is invaluable. Authors Michelle J Raymond and Michelle B Griffin (known together as "Michelle Squared") share their personal stories about how LinkedIn helped them with their career journeys and branding success and show you how you can do the same.
To be clear, this isn't just another book about LinkedIn, all of its features, and how to use it, although they do touch on those subjects. This guide goes deeper, showing you how to discover your own branding story, define your target audience and clients, and develop the most effective content. Perhaps most importantly, they emphasize how you must use "the power of two," your personal profile and your company page, to get exponential results. And as a bonus, the book includes a downloadable workbook so that you can answer questions as you read along, as well as QR codes to listen to episodes of their "LinkedIn Branding Show" podcast.
I can tell you that reading this and listening to the show have helped me tremendously in a short amount of time. If you're serious about taking your career to a new level, it will help you, too.
To be clear, this isn't just another book about LinkedIn, all of its features, and how to use it, although they do touch on those subjects. This guide goes deeper, showing you how to discover your own branding story, define your target audience and clients, and develop the most effective content. Perhaps most importantly, they emphasize how you must use "the power of two," your personal profile and your company page, to get exponential results. And as a bonus, the book includes a downloadable workbook so that you can answer questions as you read along, as well as QR codes to listen to episodes of their "LinkedIn Branding Show" podcast.
I can tell you that reading this and listening to the show have helped me tremendously in a short amount of time. If you're serious about taking your career to a new level, it will help you, too.
August 16, 2024
Powerful and Encouraging
I enjoyed this book, The LinkedIn Branding Book. I felt that having 2 people with different experiences and each one coming from different points of view was helpful. The recommendations are things I think I can implement in my LinkedIn journey, which is just starting. I read the book on Kindle but I still plan to buy the book so I can get the workbook.
I enjoyed this book, The LinkedIn Branding Book. I felt that having 2 people with different experiences and each one coming from different points of view was helpful. The recommendations are things I think I can implement in my LinkedIn journey, which is just starting. I read the book on Kindle but I still plan to buy the book so I can get the workbook.
January 1, 2026
If this if your only LinkedIn book then you’ll probably get a lot out of it, if it’s your 2nd, 3rd or more then you’ll probably not find much new.
It was ok, but if someone asked me to recommend a book on the subject of LinkedIn it would be 60 days to LinkedIn mastery which is much more of a practical ‘step by step’ guide.
It was ok, but if someone asked me to recommend a book on the subject of LinkedIn it would be 60 days to LinkedIn mastery which is much more of a practical ‘step by step’ guide.
March 23, 2023
I now have a specific "to do" list. This book delivered on exactly what my pragmatic heart desired. It provided clear guidance, checklists, links, examples and cautionary tales. It's perfect for anyone getting started or looking to optimize their LinkedIn brand.
Displaying 1 - 5 of 5 reviews