The Agent's Edge: Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate

by Jordan Cohen

For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest levels. Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago, before transitioning to the luxury market. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge , he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales. Whether you’ve been in the business for decades, are just starting out, or somewhere in between, these strategies will work for you. In this powerful and entertaining guide with a heartwarming forward from Sylvester Stallone, Jordan shows you how to set yourself apart from the competition to attract sellers and win listings. He walks you through every aspect of a successful listing presentation and includes examples and stories from some of the famous athletes and celebrities he has represented including NFL stars Aaron Donald and Marcus Allen, rock star Bret Michaels, WWE superstar The Miz, and many more. Jordan’s lessons apply to real estate agents of all levels and all companies and work in any market. Topics covered

240 pages, Hardcover

Published June 6, 2023

Reviews

[Rilyn Lewchuk · Rating 5 out of 5]

My favorite real estate book thus far. Very valuable information for any agent wanting to improve and win listings👍

[January · Rating 1 out of 5]

Move along. Nothing to see here. Vapid content. Mostly “let me tell you about all the fancy people I know” stories. Very little “how to”. Save your money and buy Ninja Selling, The Conversion Code, or Fanatical Prospecting. You’re welcome.

[Morgan Johnson · Rating 5 out of 5]

Jordan’s book arrived at my house today at 3:30 pm. It’s 8:20 pm and I have read, highlighted, flagged, and noted almost every single page. This is huge! I’m a sales executive for a title company and I’m going to build out an entire class and credit his book. How lucky is our industry that not only agents like him exist, but are willing to share their magic with us! 🪄🪄

[Jay Zwelling · Rating 3 out of 5]

Lots of basic info all heard before (sorry not any "Secret Strategies") , but an easy read and an OK refresher. A one time read, as you will never re-read it. My "Secret strategy" don't buy it, get it from the library instead (like I did), you'll be glad you did. You're welcome!

[Mary-Jane Wells · Rating 3 out of 5]

It was decent but it's based a lot on America so I felt some of it was unrelated

[Kelly · Rating 5 out of 5]

Best real estate book I’ve read to date

[Bnar Salah · Rating 5 out of 5]

One of the best real estate book

[Ovidiu Lechintan · Rating 2 out of 5]

a lot of bla bla and some good ideas

[Jacob Fajardo · Rating 4 out of 5]

a good read

Very interesting and entertaining ~ would like to have more content on the RE business or maybe a second book with more detail and in depth?

[Brandi Nelson · Rating 4 out of 5]

Very good, easy to listen and understand.

[Emily Rossman · Rating 5 out of 5]

Absolutely amazing, loved the writing style and I learned a ton even as a seasoned agent. Highly recommend.

[john puller · Rating 5 out of 5]

easy read even for a Realtor

This book gives real insight to relationships and how real estate is a people business. intresting superstate clients. good read.

[Trent Jarosewicz · Rating 5 out of 5]

Great stories and great lessons on listing presentations. Learned many ways to present differently that has already proven to work in my business.

[Chantal · Rating 5 out of 5]

The first book I've read relating to real estate that actually provides value. Lots of tips and strategies to could be applied to any market.

[Jason Eastland · Rating 2 out of 5]

There was some good advice for agents but he spends a lot of the book trying to impress the reader with the celebrities he knows.