Just Stop It: Your Survival Guide to Marketing Myths, Mistakes and Misgivings

by Scott Robertson

There’s a disturbance in the Force, a crack in the Matrix, whatever you want to call it, but marketing is a plague these days. You feel it when you roll your eyes at yet another telemarketing phone call, unsolicited e-mail or text or any communication that tears down brand bridges instead of building them. Digital marketing hasn’t helped things either. But…it wasn’t always this way. This book is part rant, part master classroom, part valuable workbook and part proof positive that marketing simply needs to do and BE better. I think we (as a profession) need to stop doing the things that grew the empires of big tech like Google, Facebook (or whatever they’re called now) Twitter, TikTok, etc., and get back to doing the core things that actually build relationships with our audiences. I’m going to do my best to show you how—and hopefully entertain you along the way.

91 pages, Kindle Edition

Published July 6, 2022

Reviews

[Eduardo · Rating 5 out of 5]

Robertson walks us through approaches that will change our marketing prototypes, focusing on the “FOR” instead of the “FROM” - doing things for your audience that crystallize your brand so the consumer discerns its own identity and commitment to it.

“Just Stop It” is a great foundational and paradigm-shifting volume - a critical read that will set you on a new course, whether starting a business or revamping it, whether it’s a large or a small enterprise.

Empathy is at the center of Roberson’s strategy and he walks you through the many ways you can develop an empathy-centered approach to marketing. For a short, quick read, the book packs a lot in. It’s a great starting point for an entirely new marketing plan.