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How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.

Kenneth Roman, Jane Maas, David Ogilvy (Foreword)

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A text for Advertising majors.

159 pages, Paperback

First published January 1, 1977
7 people are currently reading
162 people want to read

About the author

Kenneth Roman

11 books9 followers

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