The author polls several designers of different age groups and phases in their careers about what they consider “good design”. Each has selected an existing design piece they feel to be good, based on their personal definition of what “good” is. The author also takes a critical look at the design to determine if it iseffective with its target market and interviews the designer of the piece to unlock the concept behind the design. By taking this backwards approach through design—from completed piece back to conception—readers will discover why the design works and how they can use this information in their own projects.
Interesting discussion about design, and what makes good or bad design, achieved by interviewing some of the great names in design today. Not nearly as 'wanky' as a design book can be, and at the very least will point some of those outside of the design community in the direction of some designers they had never heard about. And the book itself is an example of great design - beautifully made with great layout.