The Medium and the Message: Television Advertising and American Elections

by Kenneth M. Goldstein, Patricia Strach

This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections. For political professionals, journalists, all the players involved in federal campaigns—and anyone with an interest in them.

288 pages, Paperback

First published November 20, 2003