I'm sorry, but my feeling is that Walter is too clever for his own good. He's the kind of analyst who knows the price of everything -- but the value of nothing. It's all gimmicks and -- truth be told, several layers down -- self-promotion. For 1 star, I owe him more of a review, but I'm sorry, I can't muster more than just that reading this book will be a good start for someone trying to learn how to be a clever Hollywood manipulator, but not a writer. Not this book of his, anyway.