As retail competition gets hotter, showcasing products effectively becomes more and more important for stores everywhere. How can goods be presented more attractively, more beautifully, more compellingly? What new building and marketing materials will impel customers to buy? Storefronts takes a close look at some of the most trail-blazing projects in this rapidly changing field, with full-color photos, plans, sketches, and informative text from the architects themselves. * Create storefronts that will draw customers in and make them spend * Full-color photos, plans, sketches, and commentary from the architects