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From Nerd to Pro: A Coffee Journey
Everything is set up for a high-flying career in the Swedish start-up scene for young Patrik Rolf, when he falls in love with coffee. After entering and competing in the Barista Championship in his freetime, he decides to leave the world of business behind and start working with coffee. He exchanged business meetings with early mornings in the roastery with the aim to understand and learn everything about coffee. His goal is to make the best coffee in the world.
This is Patrik Roll's journey. It starts in the tech-world of Silicon Valley; many destinations later, he arrives in the flourishing food scene of Copenhagen with the vision to start his own company. It's an unfiltered story of his first decade of work in the coffee industry. Lessons learned from learning how to roast coffee, starting his own coffee business, and becoming a silver medalist in the World Brewers Cup.
From Nerd to Pro(fessionel) is the guide he wished had been available to him when he first stumbled into coffee almost ten years ago. It's for people who want to start working with coffee, for those already working with or anyone that wants to turn their hobby into a career. After reflecting on his own experience he has compiled concrete advice for how to navigate all the ups and dawns on the way to the world's top coffee scene you create your own future. Inspiring reading for all entrepreneurs to be brave and follow your dreams.
This is Patrik Roll's journey. It starts in the tech-world of Silicon Valley; many destinations later, he arrives in the flourishing food scene of Copenhagen with the vision to start his own company. It's an unfiltered story of his first decade of work in the coffee industry. Lessons learned from learning how to roast coffee, starting his own coffee business, and becoming a silver medalist in the World Brewers Cup.
From Nerd to Pro(fessionel) is the guide he wished had been available to him when he first stumbled into coffee almost ten years ago. It's for people who want to start working with coffee, for those already working with or anyone that wants to turn their hobby into a career. After reflecting on his own experience he has compiled concrete advice for how to navigate all the ups and dawns on the way to the world's top coffee scene you create your own future. Inspiring reading for all entrepreneurs to be brave and follow your dreams.
251 pages, Paperback
Published April 1, 2022
9 people are currently reading
103 people want to read
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Displaying 1 - 5 of 5 reviews
August 9, 2024
can't wait until enjoying april's coffee tomorrow
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March 3, 2024Not something you read for its literary value, but for its thoughtful lessons on what it means to carve your own path. Arguably “it could have been an article” but I appreciated Rolf contextualizing his advice with his entire journey in the coffee industry. Recommended not just for coffee nerds, but for anyone interested in knowing what it takes to follow your calling
January 13, 2023
Everyones journey in coffee world is different. I'm glad I could read about Patrik Rolf's journey as a beginner in a coffee world, it's really quick to read and in a way educative.
Highly recommend for anyone!
Highly recommend for anyone!
August 1, 2024
I was lucky enough to have what might be the ultimate introduction to this book. I received my copy after having attended a workshop and talk with Patrik Rolf on his recent visit to South Africa. I enjoyed hearing Patrik speak about his business and was left curious to know more, so I started reading the afternoon after the event.
As the title implies, this book is mostly an entrepreneurial autobiography. While the author's journey was unquestionably coffee-focused, I think entrepreneurs of all industries would probably take interest in and relate to the subject matter. The story could easily have taken place in another industry, actually. Coffee just happens to be the industry that Patrik chose.
Having embarked on my own coffee-focused entrepreneurial venture along a similar timeline to Patrik's, I thoroughly enjoyed reading about his journey to where he is now. There's no disputing that he has carved his path route and done things his own way, with a clear appetite for experimentation and exploration. It's also pretty clear that what he has done has worked out very well for him; April now has an incredible, international reputation. It's quite an achievement.
Those in the coffee industry might be tempted to attribute Patrik's success to his coffee-related talents and skills, and I certainly wouldn't dispute that he seems to have them in spades, but, having read this book, and heard a little from the man himself about what he has to say about business, I think April's success has a lot more to do with Patrik's entrepreneurial qualities than anything else. I think that's the true value in this book: it's an insightful tale of true entrepreneurship, not of the unicorn, venture-backed, soon-to-be-billion-dollar-business variety, but of the real, down-to-earth, build-a-solid-small-business variety. It's quite inspiring in that regard.
Patrik has some interesting things to say on many topics, from coffee-brewing to business-running - he may well ruffle some feathers - but I think he offers some real value in the way he challenges perspectives. At the core, I think his views on how to build and run a small business are spot on.
At the end of the autobiographical part of the book, Patrik also offers some key insights and lessons which could easily be standalone pieces, that I believe would be quite useful to any budding entrepreneur and/or any budding coffee professional. While quite distinct from the story, which is the part I enjoyed most, I think the closing, distilled thoughts on business and coffee are also quite valuable.
As the title implies, this book is mostly an entrepreneurial autobiography. While the author's journey was unquestionably coffee-focused, I think entrepreneurs of all industries would probably take interest in and relate to the subject matter. The story could easily have taken place in another industry, actually. Coffee just happens to be the industry that Patrik chose.
Having embarked on my own coffee-focused entrepreneurial venture along a similar timeline to Patrik's, I thoroughly enjoyed reading about his journey to where he is now. There's no disputing that he has carved his path route and done things his own way, with a clear appetite for experimentation and exploration. It's also pretty clear that what he has done has worked out very well for him; April now has an incredible, international reputation. It's quite an achievement.
Those in the coffee industry might be tempted to attribute Patrik's success to his coffee-related talents and skills, and I certainly wouldn't dispute that he seems to have them in spades, but, having read this book, and heard a little from the man himself about what he has to say about business, I think April's success has a lot more to do with Patrik's entrepreneurial qualities than anything else. I think that's the true value in this book: it's an insightful tale of true entrepreneurship, not of the unicorn, venture-backed, soon-to-be-billion-dollar-business variety, but of the real, down-to-earth, build-a-solid-small-business variety. It's quite inspiring in that regard.
Patrik has some interesting things to say on many topics, from coffee-brewing to business-running - he may well ruffle some feathers - but I think he offers some real value in the way he challenges perspectives. At the core, I think his views on how to build and run a small business are spot on.
At the end of the autobiographical part of the book, Patrik also offers some key insights and lessons which could easily be standalone pieces, that I believe would be quite useful to any budding entrepreneur and/or any budding coffee professional. While quite distinct from the story, which is the part I enjoyed most, I think the closing, distilled thoughts on business and coffee are also quite valuable.
May 14, 2023
I have come to appreciate Patrick’s sharp and honest way of talking. He’s not sugar-coating anything but he’s also not shy to celebrate his wins. To me, as a serious coffee hobbyist, there are some very valuable lessons in this book. I can inly recommend it to anyone interested in going into coffee as a professional.
Displaying 1 - 5 of 5 reviews