Data literacy is one of the key skills that companies are looking for but it's a specialist skill – currently. This book is your comprehensive guide to becoming data understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.
Martin J. Eppler is a Swiss communication and management scholar, Professor of Media and Communication Management at the University of St. Gallen, and director of its Institute for Media and Communication Management, known for his contributions in the field of knowledge management, specifically information overload[1] and Information Quality Management, Collaboration, and Knowledge Visualization.