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249 pages, Paperback
First published April 15, 2023
Troll is, as stated, a fictionalized representation of the author's research in online terrorism and extremist groups or whatever. But lemme tell you this, you don’t need to know ANYTHING about that or have any previous knowledge or interest on the topic before reading. If you were born in the 80s, 90s and onwards, you should have a deep-rooted understanding of the concepts, unless you somehow evaded technology your whole life. Albeit, there are references the author makes, that if you are not privy to, may not resonate as profoundly, but regardless, the overall idea and theme is so clearly laid out and impossible to miss.
Macnair takes you on what feels like a roller coaster ride through a mirage of topics that all represent a different era of the internet, with shocking yet abundantly real examples of how social media, forums, porn addiction, hiveminds, conspiracy theorists, politics, product accessibility, branding, and online communities overall, have evolved. It is so well written and yes… it may leave you with an unsettling feeling in your chest, but sometimes the truth is unsettling.
The theme is the disintegration of human connection. It's about our celebrated advancements in technology, turning into something we can’t recognize and how one day we'll look back and wish we had done something different. There’re so many messages in Troll that are so creatively written and force the reader to sit and think about what it means to them… the book isn’t meant to be a feel-good read and it’s not meant to be an escape from reality. It's actually meant to shove your face right into reality and look at a very dark and very prominent aspect of the online world and how it's genuinely affecting us, offline. It touches on disassociation from a sense of self, demoralization of people for online fame, the power of consumerism, the impact of polarity, the tradeoff of IRL experiences for digital footprint. I could go on.
But don’t get it twisted… This is a story. It’s a fictional book, not a text book or paper. Reading it reminded me of a mix between a documentary and a movie script with some incorporation of ‘weird’, artistic prose that is a great reminder that we’re reading fiction. It was easy to read and gives the reader a sense of autonomy to interpret things in their own way.