Future Ready: The Four Pathways to Capturing Digital Value

by Stephanie L. Woerner, Peter Weill, Ina M. Sebastian

To be a top performer in the digital economy—to become truly future ready—you need a playbook. Now you have one.

It seems like almost every company you can think of—including your own—has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.

This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal.

Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies—BBVA, CEMEX, DBS, Fidelity, Maersk, and many others—the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.

The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.



Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.

217 pages, Kindle Edition

Published October 31, 2022

Reviews

[Guillermo · Rating 4 out of 5]

I started reading this book with the intent of getting to know the first steps towards deploying AI into a company in a mature industry, which is what basically everyone nowadays is trying to do. But basically AI is not the flavor of the month but a transcendental change that has its prerequisites in order to transition into it. This book is about that, is about getting to know the implications and playbooks needed in order to transition traditional companies successfully into digital future ready enterprises depending of where they are and what they aim to achieve. Being a Mexican from the city of Monterrey, it was great to get to see a local company I'm familiar with, as one of the poster success stories.

[Liselotte Engstam · Rating 5 out of 5]

So insightful book on how to think of building value in the digital economy,