Selling For Dummies

by Tom Hopkins

Selling is really about people skills - to be successful in sales, you must be able to cooperate, have good listening skills, and be willing to put others' needs before your own. With selling skills in your arsenal, you'll be happier in a lot of areas of your life, not just in your career (although that will certainly benefit too). But this guide is not only for traditional salespeople who want career enhancement. It's for all people, because everybody can use selling skills to change or improve their lives. This book is for you if


You're beginning a sales career, or just looking to brush up your skills. You're unemployed and want a job, or you're employed and want a promotion. You're a teen wanting to impress adults, or an adult wanting to succeed at negotiation. You're a teacher searching for better ways to get through to your students, or a parent wanting to communicate more effectively with your children. You've got an idea that can help others, or you want to improve your personal relationships. Selling For Dummies is divided into sections so you can easily turn to the part that interests you most. You'll find out how to


Define what sales is and what it isn't. Prepare for a sale - everything from knowing your clients to knowing your products - to set you apart from average persuaders and help you hear more yeses in your life. Say the right words - and avoid the wrong ones - in each stage of the selling process. Separate yourself from the average salesperson by staying in touch with your clients. Cope with rejection, a natural part of life, no matter how skilled you become. Whether you're starting out in sales or have been at it since the beginning of time, this guide offers great information to keep you upbeat and moving forward, allowing you to treat selling with the same joy as you treat your hobbies and pastimes.

Genres: Business, Nonfiction, Audiobook

384 pages, Paperback

First published September 1, 1995

Reviews

[Rory · Rating 3 out of 5]

This book may help many people who are a bit scared of selling or don't know where to start.

I hate selling. I am useless at it. This book did not change that. It did not make anything easier for me or help me to improve. Selling is not for me.

[Mark · Rating 3 out of 5]

Good read if you're looking to refresh sales skills back to basics. Something in here for all but seems to have a hint of real estate, insurance and car sales tone to it. The 4th edition was what I read. Handy to have to review every so often too.

[Nick · Rating 5 out of 5]

Excellent - covers everything you need to know about sales and gives you the exact words to say. Perfect

[Kevinhoytjr · Rating 5 out of 5]

Excellent

[Kat · Rating 3 out of 5]

A decent overview of the basics of selling - somewhat out of date but it underlines sales principles

[Jared Fontaine · Rating 4 out of 5]

It was good. Some of the closing at the end I will use actually.

[Seemy · Rating 1 out of 5]

Well I guess it lived up to his name "for dummies" nothing beyond that as it's pretty basic and even dated - come to think of it not sure why I listened to it - but had the audio version so I always like to put on some passive listening whilst doing other things to maximise my productivity- having said that it may spark an idea worth visiting even in this age - which is why I don't mind revisiting older or basic marketing info

To Our Continued Success!
Seemy
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[Enrique · Rating 5 out of 5]

Vender es legítimo. Todos vendemos algo para conseguir algo: aceptación social, dinero, popularidad, validación, no ser excluidos de la sociedad...

El problema de las ventas es el CÓMO. Y si alguien quiere un buen ejemplo, ahí están muchas vergonzosas campañas de marketing y publicidad de los tiempos en que vivimos, especialmente en la política y en el mundo del espectáculo.

Si considerara que el autor sólo pretende vender la moto (nunca mejor dicho), jamás le daría las 5 estrellas. DETESTO a los típicos vendedores pesados que te intentan meter su producto por los ojos y forzarte a comprarlo cuando les has dicho ya cien veces que no lo quieres.

Tengo pensado leer algunos libros más sobre el tema, pero hay una cosa que tengo clara con respecto al mismo: la ética es fundamental. No todo vale.

[Tom Behr) · Rating 1 out of 5]

Surprise - if you sell the way he recommends, you'll BECOME a dummy.

[Jack · Rating 3 out of 5]

Helpful.

[Jeffrey · Rating 3 out of 5]

Helpful but I found some of it out of date with the current climate of business.

[Nino Kitiashvili · Rating 3 out of 5]

საკმაოდ კარგი წიგნია დამწყები სეილსმენებისათვის. თუმცა საკმაოდ მრავლად არის ისეთი მაგალითები, რაც საქართველოში არ გამოდგება და ცალსახად ამერიკის ბაზარზეა გათვლილი

[Skerbyluvr · Rating 2 out of 5]

Irrelevant for my life.

[Yates Buckley · Rating 3 out of 5]

Good intro for impatient but quite general, nevertheless useful.

[Tao Lee · Rating 5 out of 5]

Live and breath selling. Get referrals from clients to get to more clients. Make work fun and you will most likely have more fun if you are making money and get better. Be addicted to learning new things. Take actions right away. Everything will be overwhelming if you don't take charge. Attend seminars. Have the right attitude. You need to sell what benefits for your customer, not what you like or don't like. Keep your mind and opportunity open. You need to be constantly on the prowl for new information. Learn your competitors personality and what they do and do it better. Make sure that you are there all the time so that your competitor is not there to take new customers. Use the word pop in. "Do you want to pop in and check it out?" The words that you use is very important. Listen twice as much as you talk. If you feel like you're going to say something stupid, just as a lot of questions and listen. Spend 80% of your time for prospecting and 20% being informed. Brainstorm where your prospect is. You can ask friends and family for referrals.