An excellent book featuring over 100 years of British packaging, films, toys, magazines & much more. It's a brilliant look at the past, with a huge selection of photographs & an informative text on the social history of each decade. I was surprised to discover how many things that I thought had first appeared in the 1960s & 1970s were actually first produced 40 years earlier. It was great to see sweets I used to eat (Space Dust!) & toys I once owned (the Moonraker laser gun!) & every page made me smile with fond memories. What a great read.
Published in 1999 by the son of collectors Iona and Peter Opie, this is a collection of visual images from the Victorian era through the 1990s. Each decade is introduced and then there are pages that cover items such as products, toys, leisure, travel, fashion, events, the various media, with each subsection having its own introduction. The major historical events of each decade are illustrated. Given the explosion of media from the Victorian period further, the images are well worth studying. Since Opie is British, the focus is on British culture and history with popular culture from the United States being incorporated as it was spread in Great Britain. These items of packaging, advertising and social history have been collected and recorded by him in a number of books as well as being enshrined in a museum of advertising and packaging in Gloucester. This is a vivid history of consumer society in all its forms. The book is a delight to peruse with its toys, games, posters, magazine covers, and packages of everything from cigarettes to laundry soap. The changes in the decades unfold through all these items of popular culture as well as the ordinary products in use and the range of fashion for different social classes. Having worked in my younger days on the magazine Modern Packaging, I appreciate how significant packaging is in selling products and reflecting a country’s culture at a specific time. Today’s trivia when collected can become artifacts of the past in the future to be studied as a way of gaining insight into the fads and fancies of the different generations. Movie posters, book covers, and everyday packages reveal a great deal when seen in perspective.
4 stars. Like a museum in a book, full of interesting facts about the 20th century, accompanied by a wealth of pictures. A lovely nostalgic wallow. The only issue was that the author obviously had little interest in the 80s or 90s, each decade taking up a very small number of pages in comparison with earlier decades. But still great.