Being an effective communicator is essential in business today. The authors of this book believe that as a communicator, the verbal tools used are more important than the number of terms known. This book takes an explain it-try it-evaluate it-perfect it approach to communication instruction to teach readers the essential writing and speaking skills necessary to excel in business. Coverage includes all aspects of intercultural communication, gender-related issues, technology, media, crisis and conflict resolution, as well as communication skills for leadership and team-building.