Managing Innovation, Design and Creativity

by Bettina von Stamm

Managing Innovation, Design and Creativity is an exciting new book published in collaboration with the London-based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners. Develops an integrative approach to innovation, creativity and design, and shows how these topics fit together   - identifies tools and techniques that will help improve an organization's effectiveness Provides a collection of substantive case studies drawn from both service (e.g. BBC and Bank of Scotland) and manufacturing (e.g. Black & Decker and GKN) sectors, that are supported by expert commentaries Case teaching notes and other resources are provided on a supporting web   www.wiley.co.uk/vonstamm

Genres: Design, Nonfiction, Business

444 pages, Paperback

First published January 1, 2003

Reviews

[BlackForex · Rating 5 out of 5]

A lot of the case study inside this textbook. Bettina had do her great work compiling this book which can invigorate the reader's creative morphology.