Design Management: Using Design to Build Brand Value and Corporate Innovation

by Brigitte Borja de Mozota

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.• Copublished with the prestigious Design Management Institute in Boston • Features case studies from leaders in design and marketing management

Genres: Design, Nonfiction, Business

288 pages, Paperback

First published August 1, 2003

Reviews

[Mike Bell · Rating 1 out of 5]

This book reads like a college thesis. Very dry and business-like presentation of some basic design history, principles and applications. It is like a research paper from someone visiting the world of design. It makes a case for the value of design when applied to business problems. A subject that has been handled in a much more entertaining way by others.

[Erfan · Rating 1 out of 5]

ترجمه بسیارگنگ و دردناکی داشت

[Mojtaba]

درسته مطالب قدیمیه و با الان زیاد فرق کرده باشه اما خوندنش خالی از لطف نیست. فقط با نوع نوشتار و ترجمه زیاد ارتباط برقرار نکردم و کمی سخت بودن درک منظورات اما از تلاش نویسنده ممنونم.

[Kiki · Rating 3 out of 5]

Useful insight if you're not a designer already, if you are, there's nothing here that school hasn't taught already

[Elizabeth · Rating 4 out of 5]

This is a great resource for businesses and design firms alike looking to champion the value of design for integration into all aspects of business. It is thoroughly researched with real-world documentation of the value of design in building brand value and corporate innovation. The process of managing design and collaborating with all segments of the business, both internal and with external partners is explored. It also highlights some of the difficulties that a design manager may encounter and how to work around some of those issues.

In addition, it includes a large number of tables and graphs that can easily be adapted to help explain and implement planning for design managers presenting these concepts to the uninitiated. This is a resource I plan to refer to in the future.

[Neda · Rating 4 out of 5]

کتاب مدیریت دیزاین در ایران در 3 بخش جداگانه ترجمه شده است، که متاسفانه در حال حاضر فقط جلد اول، کتاب حاضر در دسترس است.
جلد اول برای شروع این کتاب مرجع و تخصصی بسیار خوب بخش بندی شده بود