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Webonomics
Webonomics, the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web.
With tens of millions of people now on-line and Web sites springing up at the rate of one per minute, the World Wide Web has become a strategic tool for successfully growing a business. But while the new digital economy mirrors the traditional economy in some ways, it exhibits unique properties of its own, and it can cost a business thousands, even millions, of dollars if used ineffectively.
In Webonomics, Evan I. Schwartz defines the principles and strategies for maximizing the Web's potential and illustrates these lessons with numerous case studies of both successes and failures, from Web-based start-ups such as Firefly and Virtual Vineyards to large corporations such as IBM and Federal Express. At a time when only the most agile and adaptable businesses can survive, Webonomics is an essential handbook for thriving amidst the accelerating changes of the
Information Age.
With tens of millions of people now on-line and Web sites springing up at the rate of one per minute, the World Wide Web has become a strategic tool for successfully growing a business. But while the new digital economy mirrors the traditional economy in some ways, it exhibits unique properties of its own, and it can cost a business thousands, even millions, of dollars if used ineffectively.
In Webonomics, Evan I. Schwartz defines the principles and strategies for maximizing the Web's potential and illustrates these lessons with numerous case studies of both successes and failures, from Web-based start-ups such as Firefly and Virtual Vineyards to large corporations such as IBM and Federal Express. At a time when only the most agile and adaptable businesses can survive, Webonomics is an essential handbook for thriving amidst the accelerating changes of the
Information Age.
- GenresNonfiction
272 pages, Paperback
Published March 2, 1998
15 people want to read
About the author
Evan I. Schwartz
7 books9 followersEvan I. Schwartz writes about history, innovation, tech, music, and media.
He is the author of The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television (HarperCollins), named by Amazon Books as one of “100 Biographies & Memoirs to Read in a Lifetime.”
His book Finding Oz: How L. Frank Baum Discovered the Great American Story (Houghton Mifflin) is a narrative about the origins of a cultural icon, The Wizard of Oz.
His first book, Webonomics, was the #24 bestselling book on Amazon.com for the year 1997 (when only geeks bought stuff on the Internet), and his second book, Digital Darwinism, was a New York Times bestseller. Both are published by Broadway/Random House.
His 2021 book, REVOLVER: a novel, was issued as a free paperback, direct by mail, from the Concord Free Press, a 501c3 that promotes generosity through reading.
Schwartz has taught writing at Boston University and Tufts University.
He is the author of The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television (HarperCollins), named by Amazon Books as one of “100 Biographies & Memoirs to Read in a Lifetime.”
His book Finding Oz: How L. Frank Baum Discovered the Great American Story (Houghton Mifflin) is a narrative about the origins of a cultural icon, The Wizard of Oz.
His first book, Webonomics, was the #24 bestselling book on Amazon.com for the year 1997 (when only geeks bought stuff on the Internet), and his second book, Digital Darwinism, was a New York Times bestseller. Both are published by Broadway/Random House.
His 2021 book, REVOLVER: a novel, was issued as a free paperback, direct by mail, from the Concord Free Press, a 501c3 that promotes generosity through reading.
Schwartz has taught writing at Boston University and Tufts University.
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Displaying 1 of 1 review
March 30, 2013
An optional-read book on managing technology strategy for managers, executives, and entrepreneurs.
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