Make Your Mission Statement Work: 2nd edition

by Marianne Talbot

Most businesses have a mission statement in their prospectus or business plan. What is important though are the values underpinning it and the ability to live up to it. But what are values and why must they be shared? How do they relate to reputation and how can an organization change to embody its ideals. This practical book answers all these questions and shows you how.

176 pages, Paperback

First published January 1, 2000