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Strategy: A step-by-step approach to development and presentation of world class business strategy

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This book provides a step-by-step approach to all of the essential elements of strategy. It outlines a 21-step approach, with a 30+ slide strategy presentation for readers to apply themselves. By following the examples in the book, the reader will be able to construct a world-class strategy and to present it in an effective manner. The approach integrates diagnosis, design, and implementation into one seamless flow from insight to action.

320 pages, Hardcover

First published October 1, 2004

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