On the Firing My 500 Days at Apple is Gil Amelio's gripping and fast-paced recollection of what happened during his seventeen months as the CEO of Apple. This is the revealing story of how a proven high-technology turnaround artist took on the biggest challenge of his career--and perhaps his life. At once a frank revelation of the inner workings of Apple and a cautionary tale of business in today's changing marketplace, On the Firing Line is a must-read for Apple devotees and anyone interested in the politics of today's digital economy.
An absolute vanity book. . . If you read this and then also read books like The Second Coming of Steve Jobs or Apple: The Inside Story of Intrigue, Egomania, and Business Blunders it makes for quite the contrast. At the end I have no idea who's being more honest about themselves or their circumstances.
A must read book written by a man of integrity. It is astonishing to learn and hear author say about things he could have done differently and sometimes not done at all. It can be good case study for young managers.