Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion

by David H. Bangs

Based on real-life marketing experience, this book offers a step-by-step approach to selling better and promoting harder, and is aimed at even those who have had no formal business training. Each chapter deals with a specific aspect of the marketing process, and suggests techniques that can be applied immediately. Some of the ideas are for saving money, whilst others advise readers on sharpening their focus on those people who are most likely to become their customers in the future.

192 pages, Hardcover

First published August 1, 1992