Why Not Associates ?2

by Alice Twemlow, David B. Ellis, Andy Altmann

Why Not is one of the UK's most influential and important design studios. This volume brings together a dazzling spectrum of Why Not's projects from the last six years. The projects range from exhibition design and magazine work to public art and architecture-scale urban projects. A dazzling spectrum of projects in all media from the past six years by one of the UK's most influential and important design studios. The spirit and brains behind Why Not Associates are Andy Altmann and David Ellis, whose unique graphic-design language has been admired and copied around the world in print, digital, and electronic media. Their client list is long and varied, ranging from Virgin Records to Paul Smith to the Royal Academy of Arts. Why Not's versatile and innovative work has set arresting new standards in an image-saturated world. This inspiring survey brings together their most recent work and shows how they have refined their typographic style as they explore new media, exhibition design, and architecture-scale urban pieces. More than 1500 images, specially selected and arranged by the designers themselves, are accompanied by texts that explain their unique creative process and offer useful insights to designers seeking inspiration. Over 1,500 color illustrations

Genres: Design

208 pages, Hardcover

First published June 1, 2004

About the author

Alice Twemlow writes about design for publications including Arena, Baseline, Communication Arts, Design Issues, Design Observer, Good, Eye, Grafik, Graphis, I.D., New York Magazine, Paper, Print, The Architect's Newspaper, and Varoom. She is the author of What is Graphic Design For? (Rotovision, 2006), StyleCity New York (Thames & Hudson, 2005) and has contributed essays to Jonathan Barnbrook's monograph, Barnbrook Bible (Booth Clibborn, 2007), Looking Closer 5: Critical Writings on Graphic Design (Allworth Press, 2007), ELSE/WHERE: MAPPING (Design Institute, 2006), and Why Not Associates 2 (Thames & Husdon, 2004). She has directed several design conferences, including "Voice: AIGA National Design Conference 2002," and "Being Here: Craft and Locality in Graphic Design," held in Berlin in 2004, and co-directed "Looking Closer: AIGA Conference on Design History and Criticism." Alice is currently a PhD candidate at the Royal College of Art/V&A Museum History of Design program in London.