Fern Reiss, CEO of PublishingGame.com and Expertizing.com is an expert in publishing and name-brand positioning, and is the director of the International Association of Writers (http://www.InternationalAssociationof...)
She is the author of ten bestselling books, including The Publishing Game series, and the forthcoming title Expertizing: Position Yourself as a Name Brand.
She is an honors graduate of Harvard University, and a board member of the Harvard Alumni Association and Harvard Startups.
Fern speaks internationally to corporate and professional gatherings, and runs all-day workshops on a variety of publishing and positioning topics. She is a syndicated columnist, as well as a prolific freelance writer, who has written for Parade Magazine, the Boston Globe, Writer's Digest, Sesame Street Magazine, and many other publications.
Fern was a 2005 finalist for Inc. Magazine's Entrepreneur of the Year Award.
Fern has been quoted, and her books and business mentioned, in over 100 publications in the last six months, including New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Associated Press, United Press International, PBS, Voice of America, Glamour Magazine, Family Circle, Health, First for Women, Women's World, Redbook, Self, Newsday, Newsweek, and even the National Enquirer.
The Publishing Game: Publish a Book in 30 Days is one of a large number of self-publishing how to books by Fern Reiss. I should preface my review by saying I have no immediate desire to self publish but am not opposed to the practice. I do however, feel that the advice given in this book is completely back to front.
Rather than focus on the book or even the topic of the book, The Publishing Game begins with setting up the personal publishing house first. There are long chapters on getting ISBNs, distributors and markets before even thinking about to actually write about! In this regard the book has the same slimy feel that most "internet marketing" and "social networking life coach" sites have.
From my own limited experience with writers (and self publishers) most write for a self-driven passion. They have to write. Those who have books that don't quite fit a niche will sometimes end up self-publishing until they do build an audience. To me, this seems like the sensible way to do things and the passion for the craft will show in the final product (the book).
The ones who have self-published just to make money are pretty obvious (Rich Brother, Rich Sister comes immediately to mind). The books that result from a drive to make money quickly are just as bad a read as The Publishing Game is.
Let me put to you another way... If you want to bake a pie, do you build the pie factory first? Probably not.