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Time's Up!: The Subscription Business Model for Professional Firms

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Put values—and value—over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model — a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships. Time’s Up! offers you a guide to building a more valuable firm, one where relationships and lifetime customer value are at the center of how you create and capture value. You’ll learn how to: Only uncommon offerings command uncommon prices. Time’s Up! introduces you to a revolutionary new business model that transforms your firm, your teams and your results with the customer right at the center of the process.

400 pages, Hardcover

Published November 22, 2022

59 people are currently reading
116 people want to read

About the author

Paul Dunn

69 books
Paul Dunn, a four time TEDx speaker and award winning entrepreneur, is chairman of B1G1 Business for Good. He shows how purpose driven small businesses can create massive impact by embedding giving into daily activities and redefining success through meaningful customer connections.

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Displaying 1 - 5 of 5 reviews
Profile Image for Diogo Silva.
99 reviews4 followers
February 26, 2025
I really struggled to finish this book:
- The first section goes completely off-topic and talks endlessly about purpose driven organisations with a view that is key to a subscription business model. If you read this book, go straight to the second section
- The second section has some interesting content on the stated topic of the book, but it's quite long, also most of the examples are related to accounting practices or healthcare providers, it's tricky to identify some read-across to other professional services verticals
- The entire book is full of jingles like "from zero defects to zero defections", the first few times is interesting, then when over-used it becomes annoying
In the end, I learnt some new things but probably can be condensed to a 5-page paper or long article.
Author 15 books81 followers
December 1, 2022
This is my forthcoming book on the subscription business model. It's due out December 1st, 2022 in the USA on Amazon. Probably a month or so later on Amazon in the rest of world. It will also be available Kindle and other platforms.
Profile Image for Maroš.
12 reviews
April 6, 2025
The author set high expectations in his podcast, but the book falls short in every way. It’s chaotic—a tangled mess of everything and nothing. Reading it feels like going through a student’s bachelor thesis: full of quotations, obvious statements, and no clear takeaway or actionable strategies. To make matters worse, the book is irrationally overpriced
143 reviews2 followers
January 29, 2023
Paul Dunn and Ron Baker have delivered another amazing book. The subscription business model is something I've been exploring for a while, and this is BY FAR the best outline of the model for a CPA firm (or law firm, possibly any professional knowledge firm). Their collective understanding of pricing is invaluable to my firm; we have implemented many of the concepts that were outlined long ago in their other books. But wow, this one blew my mind with its in-depth analysis and next-level ideas to take a CPA firm from a more traditional model to a subscription model. We are already making changes to allow us to make an official business model change to the subscription model. We've been operating in the periphery of this new model for quite a while, and now it's time to go all-in. Thank you to Paul Dunn and Ron Baker for making firm transformation possible.
Author 15 books81 followers
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December 28, 2022
The Kindle version is now available from Amazon. Also, other ebook versions are available from John Wiley & Sons, Inc. website.
Displaying 1 - 5 of 5 reviews

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