In the history of electronic communication, the last quarter of the nineteenth century holds a special place, for it was during this period that the telephone, phonograph, electric light, wireless, and cinema were all invented. In When old Technologies Were New , Carolyn Marvin explores how two of these new inventions--the telephone and the electric light--were publicly envisioned at the end of the nineteenth century, as seen in specialized engineering journals and popular media. Marvin pays particular attention to the telephone, describing how it disrupted established social relations, unsettling customary ways of dividing the private person and family from the more public setting of the community. On the lighter side, she describes how people spoke louder when calling long distance, and how they worried about catching contagious diseases over the phone. A particularly powerful chapter deals with telephonic precursors of radio broadcasting--the "Telephone Herald " in New York and the "Telefon Hirmondo" of Hungary--and the conflict between the technological development of broadcasting and the attempt to impose a homogenous, ethnocentric variant of Anglo-Saxon culture on the public. While focusing on the way professionals in the electronics field tried to control the new media, Marvin also illuminates the broader social impact, presenting a wide-ranging, informative, and entertaining account of the early years of electronic media.
This book is the crystallization of Marvin's tremendous effort before the Internet age, and also is thought-provocative through overwhelming accumulation of the contemporary data. Her method of accumulation somewhat seems to resemble Highbrow/Lowbrow by Lawrence Levine, which was issued almost at the same time. I can imagine the difficulty in finding every material and magazine article quoted in her book (As you know, it has become far easier now by using the Internet). Though its framing seems a little bit older from the present point of view, its worth and her effort would never be impaired.
As someone who studies new technologies, I really enjoyed this book and found myself annotating many parts of the book. It's particularly interesting to note how much things haven't changed culture-wise when it comes to new technology. A good read if you're into history.
I wish all histories could be this compelling while maintaining a high-degree of theoretical relevance. Marvin's history of electronic communication (think its earliest manifestations: lights, telephones) compiles an impressive and provocative array of primary source documents to expose the mindsets of these technologies' earliest users. She chooses examples that (one hopes) are representative, but that mostly stand out because they are memorable (Yale undergraduates unearthing a lamp post because it made their dorm rooms too bright; a couple getting married over the telephone without ever having met). More importantly, she relates these early examples of technological change to our own attitudes toward contemporary progress, showing how each new invention simultaneously provokes utopian visions of how technology will change the world for the better as well as fears of how the transgressive actions technology allows might upset society's balance. Her book is essential reading to anyone interested in the history of technology