Recession makes it hard for everyone. Rising unemployment, weak stock markets, tough credit markets, weak demand, fierce competition for that weak demand, uncertainty about when this will all end are just a start. It seems like there are just too many things out of our control during a recession. It takes a lot to make a significant difference in a good economy. In a bad economy, it takes a significant effort just to produce something meaningful. Rather than going all out (when it is MOST required, ) most people choose to give up quickly, thinking nothing will happen anyway. In other words, they choose to participate in a recession. While this is generally true, there is one thing that is under our control-to have an UPBEAT attitude that's recession-proof. How we survive through the recession and thrive will depend largely on what each of us did before we reached this place and what every one of us will do during these times.
Rajesh's mission in life is to bring good ideas to life. With love! Rajesh is involved in a few companies in some combination as a founder, operating executive, board member and/or an investor. Apart from that, he has written a few books and is working on a few more of them. His first book was published at the age of thirteen. While he is not building companies or writing, he enjoys speaking at conferences and company events. You can read his latest thoughts on his blog or on Twitter at RajSetty. One of his interests is to express important concepts using simple visuals. You can see them on Sparktastic. Rajesh lives in the Silicon Valley with his wife Kavitha and son Sumukh.