Unique Value: The Secret of All Great Business Strategies

by Andrea Dunham, Barry Marcus

Dunham, now deceased, co-founded Dunham & Marcus, a general management and brand marketing consulting firm, with Marcus, who is now with Unique Value International, Inc., a business, marketing and brand consultancy. Their text examines what separates great successes from costly mistakes in corporate life. It identifies strategies that can be implemented, because they are firmly rooted in the fundamentals of good business; what great strategies have in common; and why they lead to the greatest success. The focus is on the Unique Value strategy of combining the assets, skills and strengths in a company in a way that is fully integrated to produce superior performance over the near and long term. The 2005 edition contains no revisions from the 1993 Macmillan Publishing Company original. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

320 pages, Paperback

First published January 1, 1993