Building Design Strategy: Using Design to Achieve Key Business Objectives

by Thomas Lockwood, Thomas Walton (Editor)

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy . Thomas Lockwood, Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues including developing tangible design strategies, using design to convey ideas, choosing worthwhile projects to help business growth, and using design to create fiercely loyal customers.

Genres: Design, Business, Management, Self Help

272 pages, Paperback

First published November 11, 2008

Reviews

[Mark Reilly · Rating 3 out of 5]

Some interesting essays.