What do you think?
Rate this book
Understanding Consumer Behavior
A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.
608 pages, Paperback
First published September 1, 1993
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
Read
November 13, 2022khjdruty tyu ytyuuid rtyudtyutyu
This entire review has been hidden because of spoilers.
Displaying 1 of 1 review