Naïve: Modernism and Folklore in Contemporary Graphic Design

by Robert Klanten (Editor), Hendrik Hellige (Editor)

Naive documents the extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Inspired by 20th Century American legends such as Saul Bass, Charley Harper and Alexander Girard, the burgeoning designers and their work showcased this in this book are inspiring, ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles."

Genres: Art, Design, Nonfiction, Art Design

176 pages, Paperback

First published June 9, 2009

About the author

Robert Klanten has been a key figure in the global creative industry for more than a quarter of a century, helping to reimagine the way we approach publishing. He has driven over 800 publications and commercial projects.
Robert is the CEO of gestalten, the company he founded in 1995. Under his leadership, gestalten has established itself as a pillar in the field of contemporary visual culture, design and architecture, by immersing its readers in creative landscapes, cultures, people and art. gestalten regularly collaborates with the biggest names in the creative world and is known and loved by millions around the globe for its iconic books.
He has shown how creativity has no limits in the digital age: through inspiration, inclusivity and promoting understanding; and by connecting the global and the local through storytelling.

Reviews

[Whitney · Rating 5 out of 5]

This has to be one of the most beautiful compilation of images I have ever come across. I know that this is a find I will repeatedly check out again and again. The Napa library is always surprising me with the awesome things it has within its shelves. This book is again, so much fun to look at. It is mainly concert posters and reprints of artwork by graphic designers and such. I absolutely recommend it for anybody :D

[Laura · Rating 3 out of 5]

Was seriously looking forward to reading SOME sort of commentary and explanation, and was really disappointed that there was absolutely nothing. However, the pieces were great, and good inspiration. Now someone should just actually explore the title in word form, so I can read it, because it's an interesting topic.

[Ben · Rating 3 out of 5]

For once I expected more than just eye candy. The posters and prints collected here are definitely enjoyable, but it would have been nice to have a little commentary to go with them - the only reference to either 'modernism' or 'folklore' was on the back cover.

[Stephen · Rating 5 out of 5]

Stunning work as a whole and the same for all the pieces that make up the book. I think the thesis may have been broadly approached in creating this collection- may not live up to everyone's standards of the subtitle, but wow, what wonderful timely work is included.

[Renee · Rating 5 out of 5]

Beautiful and inspiring!!!

[Ashleigh · Rating 4 out of 5]

I adore this book and it has really helped me with my current module. I am adding it to my wishlist on amazon and will be sure to buy it soon!