Start-up Factory: Haier's RenDanHeYi model and the end of management as we know it

by Joost Minnaar, Pim de Morree, Bram van der Lecq

Start-up Factory chronicles one of the boldest business transformations the audacious strategies of a company that has thrown traditional management out the window. The result is an entrepreneurial nexus that is as organic as a neural network, and as nimble as the most dynamic start-up.

Haier, the world's largest manufacturer of home appliances, has continually reinvented itself by busting bureaucracy and shunning top-down management. Its CEO, Zhang Ruimin, envisioned and unleashed - the potential of 80,000 highly
motivated employees.

In Start-up Factory the authors draw on years of painstaking research to describe the birth and evolution of Haier's RenDanHeYi model. They explain how it is being implemented in companies the world over. Packed with operational success stories, Start-up Factory lays out the fundamentals, and shows how any organisation can benefit from RenDanHeYi.

Genres: Business, Management

255 pages, Paperback

Published August 2, 2022

Reviews

[Jurgen Appelo · Rating 5 out of 5]

This is a great in-depth experience report about the exceptional way the Chinese company Haier has organized and re-organized itself as a network or ecosystem. A must-read for anyone who wants to transform their organization.

[Jose Vera · Rating 4 out of 5]

Good, but not as great as the first one

As usual with the corporate rebels, one ends up highlighting some 60% or more from the book.

Just everything is a gem. Maybe it's not as surprising as the first one, but still is totally recommended.

[Denis Vasilev · Rating 4 out of 5]

Немного принципов, бизнес моделей и немного истории легендарной китайской Haier