Rich: The Rise and Fall of American Wealth Culture

by Lawrence R. Samuel

As Americans, we have been taught to be obsessed with money and the people who have it. We are curious about what they buy, where they vacation, and what separates them from the rest of us. Rich puts the American obsession with all things money into much-needed perspective and context, exposing the origins of the upper class. The book traces the history of the American rich from 1920 up to today, examining the who, what, when, where, and why of the wealthy elite. With its hundreds of compelling, real-life stories, Rich offers a fascinating window into this world few ever see. Samuel delves into the secrets about the rich and Who were the Gateses, Bransons, and Trumps (and even Paris Hiltons) of the past? How did the rich show off their status? What did they splurge on and how did they scrimp when times got tough? Rich also explores the rise of the first mass affluent class in America and the virtual demise of old money as we knew it. Enlightening and often surprising, Ri

308 pages, Hardcover

First published July 1, 2009

About the author

Lawrence R. Samuel is the founder of Culture Planning LLC, a Miami– and New York–based resource offering cultural insight to Fortune 500 organizations. He is the author of The End of the Innocence: The 1964–1965 New York World’s Fair, Future: A Recent History, Rich: The Rise and Fall of American Wealth Culture, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Supernatural America: A Cultural History, and a number of other books.

Reviews

[WRH · Rating 3 out of 5]

This is about the rich in America from the late 1800's to today. It describes how they think about themselves ie New Money versus Old Money and how the rest of Americans think about them. It illustrates the changes over time. It was interesting but not very substantial or scholarly.