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The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done."
&; Cammie Dunaway , executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!"
&; Tony Hsieh , CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L."
&; Fisk Johnson , chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line."
&; CJ Fraleigh , CEO, Sara Lee Retail and Foodservice "Marketer as a P&L&;oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results."
&; Mark L. Vachon , president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace."
&; David Aaker , vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth."
&; Dipak Jain , dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!"
&; Joseph V. Tripodi , chief marketing and commercial officer, The Coca Cola Company
&; Cammie Dunaway , executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!"
&; Tony Hsieh , CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L."
&; Fisk Johnson , chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line."
&; CJ Fraleigh , CEO, Sara Lee Retail and Foodservice "Marketer as a P&L&;oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results."
&; Mark L. Vachon , president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace."
&; David Aaker , vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth."
&; Dipak Jain , dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!"
&; Joseph V. Tripodi , chief marketing and commercial officer, The Coca Cola Company
- GenresBusiness
272 pages, Hardcover
First published May 4, 2009
5 people are currently reading
70 people want to read
About the author
Scott M. Davis
6 books1 followerLibrarian Note: There is more than one author in the Goodreads database with this name.
Please see: Scott M. Davis
Scott Davis is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of brand and marketing strategy consulting, he has worked with an array of clients, including, GE, Johnson & Johnson, Allstate, Hershey’s, Microsoft, Boeing, Sara Lee, NBC Universal, the NBA, Target, Gulfstream, United Airlines, and the City of Chicago. His work in healthcare includes Johnson & Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, Encompass Health and an array of provider systems in the US and across the globe. Scott is a frequent guest lecturer at MBA programs across the country and served as an adjunct professor at the Kellogg School of Management at Northwestern University. Scott began his career at Procter & Gamble and is now a contributing columnist at forbes.com and the author of 3 previous books, including The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders. He resides in Glencoe, IL.
Please see: Scott M. Davis
Scott Davis is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of brand and marketing strategy consulting, he has worked with an array of clients, including, GE, Johnson & Johnson, Allstate, Hershey’s, Microsoft, Boeing, Sara Lee, NBC Universal, the NBA, Target, Gulfstream, United Airlines, and the City of Chicago. His work in healthcare includes Johnson & Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, Encompass Health and an array of provider systems in the US and across the globe. Scott is a frequent guest lecturer at MBA programs across the country and served as an adjunct professor at the Kellogg School of Management at Northwestern University. Scott began his career at Procter & Gamble and is now a contributing columnist at forbes.com and the author of 3 previous books, including The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders. He resides in Glencoe, IL.
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Displaying 1 - 4 of 4 reviews
February 1, 2010
Informative take on becoming a “Visionary Marketer”
Marketing certainly needs to be jolted into the 21st century, and this book may be a good first step in that direction. Scott M. Davis, working with Philip Kotler, who wrote the foreword, and with other chapter co-authors, urges tactical marketing executives to become “Visionary Marketers,” a transformation process that requires “five shifts” in practice and focus. To buttress his case for change, Davis includes real-world examples of top corporate marketers who transcended their traditional roles and earned the serious regard of senior management by affecting the bottom line. However, while his case studies have practical applications, he presents little new information and his descriptions of the five transformational shifts sometimes bog down. That said, he makes a compelling point that marketing must change and focus on the larger goals of the company, armed with superior knowledge of customers. As a result, getAbstract recommends Davis’ book to serious marketers who want to update and transform their tactics in a radial way and, by doing so, step into a more influential role in their companies.
Marketing certainly needs to be jolted into the 21st century, and this book may be a good first step in that direction. Scott M. Davis, working with Philip Kotler, who wrote the foreword, and with other chapter co-authors, urges tactical marketing executives to become “Visionary Marketers,” a transformation process that requires “five shifts” in practice and focus. To buttress his case for change, Davis includes real-world examples of top corporate marketers who transcended their traditional roles and earned the serious regard of senior management by affecting the bottom line. However, while his case studies have practical applications, he presents little new information and his descriptions of the five transformational shifts sometimes bog down. That said, he makes a compelling point that marketing must change and focus on the larger goals of the company, armed with superior knowledge of customers. As a result, getAbstract recommends Davis’ book to serious marketers who want to update and transform their tactics in a radial way and, by doing so, step into a more influential role in their companies.
September 13, 2009
The Shift is a smart read for anyone who owns a business – especially in these times! This book illustrates the changes that marketing and business have undergone in the recent years and how to shift one’s own thinking to stay on top of the times. Davis uses real companies, big names anyone would know, to further his point and educate people on the changes taking place and makes for a very enlightening and interesting read. The book is well laid out with graphs and charts and is easy to understand. I very much enjoyed it!
January 17, 2011
Read the book at Discount Tire waiting for my tire to be repaired after picking it up at the library on impulse. The content was reasonable, but it was painfully written. This could have easily been a 7 part blog series instead of a book. Maybe if you are in a large fortune 500 company this is all radical thinking, but it seems par for the course in the world I live in.
abandoned-never-going-to-finish
November 5, 2014Update (9/9/09): Just received my copy from Wiley! Woo hoo!!
I am awaiting my First Reads copy!! Thanks Goodreads and Wiley!
I am awaiting my First Reads copy!! Thanks Goodreads and Wiley!
Displaying 1 - 4 of 4 reviews