Basic Marketing Research: A Decision-Making Approach [with Qualtrics]

by Naresh K. Malhotra

For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

645 pages, Hardcover

First published February 15, 2005

Reviews

[Keith Bryan · Rating 3 out of 5]

Some of this textbook was really interesting, and some of it was about as interesting as watching paint dry. The information was relevant and that was the important part of it. I'm not sorry I've read it.

[Jill Cabahug]

Nyc

[Maliha Khan]

nice