The Fundamentals of Design Management

by Kathryn Best

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of from art and design to business, marketing or media.

The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

Genres: Design

208 pages, Paperback

First published December 1, 2009

Reviews

[Marco Klein · Rating 2 out of 5]

This book tries to illuminate the practice of design within the commercial realm. It shows the connections of design and art to communication and impact. Several case studies and interviews are included to relate this rather abstract topic to real-life scenarios.

A very dense book full of theoretical approaches and frameworks to a topic that is essential in multidisciplinary design environments. Not an easy read, and the general reader probably has difficulty in applying any of this theory in real life. Nonetheless a good insight into how this topic can be approached theoretically.

[Alexandra · Rating 1 out of 5]

Probably too beginner for what I was looking for. Seemed to be trying to cater to too many audiences. Strangely focused on design and management as separate entities, and not the management of design which one might assume the reader was looking for in picking up this book.