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Inside Kevin 07: The People. The Plan. The Prize.
Meet the dedicated band of political and creative strategists who engineered Labor's reversal of fortune. See first-hand the birth of a new style of campaigning. Discover who was responsible for Kevin07.
When Kevin Rudd became ALP leader in December 2006, few people picked that a year later, Labor would be in government and Rudd in the Lodge.
Inside Kevin07 takes readers into the campaign war room and shows how a rookie team won an election from one of the most successful and experienced political leaders in Australian history.
All of the key Labor players in the 2007 campaign, including Kevin Rudd and ALP National Secretary Tim Gartrell, cooperated with the writing of this book. Christine Jackman draws on her exclusive access to party research and strategy documents from campaign headquarters.
Inside Kevin07 is the inside story of a modern political party machine and what it takes to succeed.
When Kevin Rudd became ALP leader in December 2006, few people picked that a year later, Labor would be in government and Rudd in the Lodge.
Inside Kevin07 takes readers into the campaign war room and shows how a rookie team won an election from one of the most successful and experienced political leaders in Australian history.
All of the key Labor players in the 2007 campaign, including Kevin Rudd and ALP National Secretary Tim Gartrell, cooperated with the writing of this book. Christine Jackman draws on her exclusive access to party research and strategy documents from campaign headquarters.
Inside Kevin07 is the inside story of a modern political party machine and what it takes to succeed.
- GenresPolitics
320 pages, Paperback
First published April 1, 2009
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Displaying 1 - 3 of 3 reviews
March 29, 2025
fantastic. felt a touch biased towards labor but not in a particularly impactful way, generally a quick, easy, interesting read. wish the author had written more but it appears that she evaporated after publishing this
September 23, 2026
2.5-3 stars.
The first 50 pages or so were incredibly engaging, but then it became difficult to remain engaged. Every 20 pages 5 new characters were mentioned and it got to a point where I had to write down who was who and who did what (but to have so many people is the nature of politics I guess). I thought I would learn real skills that could be applicable but that was not the case, my fault for assuming so. Overall, coming into government after a decade of Howard is impressive, especially considering the internal mayhem with Latham. I just don't think the book was for me.
The first 50 pages or so were incredibly engaging, but then it became difficult to remain engaged. Every 20 pages 5 new characters were mentioned and it got to a point where I had to write down who was who and who did what (but to have so many people is the nature of politics I guess). I thought I would learn real skills that could be applicable but that was not the case, my fault for assuming so. Overall, coming into government after a decade of Howard is impressive, especially considering the internal mayhem with Latham. I just don't think the book was for me.
January 27, 2012
This book reads like a text book for political campaigns and well researched, detailed and well written. It describes how the Kevin07 team understood Australia’s political psyche. For the first time in many years the ALP were able to offer up a strong and discipline campaign that used successful communication and social media techniques. It is a book that highlights that their campaign was so successful that removed one of Australia’s longest and popular Prime Ministers not only from the top political job but also took his seat. I thought it was prophetic when writer Christine Jackman asks “But what if winning in 2007 was really the easy part?” History shows that it probably was!!
Displaying 1 - 3 of 3 reviews