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The Purpose Linked Organization: How Passionate Leaders Inspire Winning Teams and Great Results
Meet the indispensable people who can bring your organization to that crucial next level.
How many can you recognize?
And where do you fit in? The Creating a strong sense of urgency to deliver results, they’re the driving force of a growing business The Born communicators, adept at negotiation and relationship-building The These “intellectual acrobats” think outside the box, imagine new possibilities, and contribute to innovation The On the lookout to raise your organization’s profile while benefiting the world at large Leadership development experts Alaina Love and Marc Cugnon have identified ten such “Passion Profile Archetypes,” and in The Purpose Linked Organization , you’ll learn the strengths, vulnerabilities, and proper care and feeding of them all. Authors Love and Cugnon offer easily implementable ways to channel the power of each individual’s passions in a positive, purposeful direction. You’ll understand how to link skills, values, and passions to performance―and how doing so will bring the results your organization can’t afford to be without. Just as important, you’ll be able to confidently assess your own purpose and passions so thatyour own organizational role will be as engaging, fulfilling, and productive as possible. Most employees spend more than 84,000 hours of their lives at work. When that time is personally meaningful, great things can happen, which will enrich your organization, the customers it serves, and even society as a whole.
How many can you recognize?
And where do you fit in? The Creating a strong sense of urgency to deliver results, they’re the driving force of a growing business The Born communicators, adept at negotiation and relationship-building The These “intellectual acrobats” think outside the box, imagine new possibilities, and contribute to innovation The On the lookout to raise your organization’s profile while benefiting the world at large Leadership development experts Alaina Love and Marc Cugnon have identified ten such “Passion Profile Archetypes,” and in The Purpose Linked Organization , you’ll learn the strengths, vulnerabilities, and proper care and feeding of them all. Authors Love and Cugnon offer easily implementable ways to channel the power of each individual’s passions in a positive, purposeful direction. You’ll understand how to link skills, values, and passions to performance―and how doing so will bring the results your organization can’t afford to be without. Just as important, you’ll be able to confidently assess your own purpose and passions so thatyour own organizational role will be as engaging, fulfilling, and productive as possible. Most employees spend more than 84,000 hours of their lives at work. When that time is personally meaningful, great things can happen, which will enrich your organization, the customers it serves, and even society as a whole.
- GenresLeadershipNonfiction
256 pages, Hardcover
First published May 4, 2009
8 people are currently reading
44 people want to read
About the author
Alaina Love
3 books1 followerAlaina is the CEO of Purpose Linked Consulting (PLC), a firm she founded over 20 years ago. PLC designs custom leadership, development, and coachin programs for a wide range of organizations, including several Fortune 500 companies.
Before launching PLC, Alaina served as Executive Director of Human Resources at Merck & Co., where she supported more than 15,000 employees globally. After starting her own firm, she developed a science-based framework called Passion Archetypes™, which explores how individuals’ passions at work connect to their sense of purpose. She also created The Passion Profiler™, a tool that helps people identify what inspires them to be creative, grow professionally, and thrive in the workplace. Her approach is grounded in research on identity and human motivation.
In 2009, Alaina co-authored The Purpose Linked Organization (McGraw-Hill), which explores how leaders can inspire high-performing teams by aligning work with purpose and passion. During the COVID-19 pandemic, she observed a shift: people were rethinking their priorities and realizing that purpose and passion were impacting every area of their lives—from careers to relationships and even how they faced personal challenges.
This insight led to her second book, Permission to Be You (coming September 9, 2025). In it, Alaina shares the same tools and insights she’s used with clients for years, now adapted for our personal lives. The book features compelling stories and key life moments that highlight the importance of passion-centered living. Readers are encouraged to reflect on what truly motivates them and can access guided tools online to support their journey.
Before launching PLC, Alaina served as Executive Director of Human Resources at Merck & Co., where she supported more than 15,000 employees globally. After starting her own firm, she developed a science-based framework called Passion Archetypes™, which explores how individuals’ passions at work connect to their sense of purpose. She also created The Passion Profiler™, a tool that helps people identify what inspires them to be creative, grow professionally, and thrive in the workplace. Her approach is grounded in research on identity and human motivation.
In 2009, Alaina co-authored The Purpose Linked Organization (McGraw-Hill), which explores how leaders can inspire high-performing teams by aligning work with purpose and passion. During the COVID-19 pandemic, she observed a shift: people were rethinking their priorities and realizing that purpose and passion were impacting every area of their lives—from careers to relationships and even how they faced personal challenges.
This insight led to her second book, Permission to Be You (coming September 9, 2025). In it, Alaina shares the same tools and insights she’s used with clients for years, now adapted for our personal lives. The book features compelling stories and key life moments that highlight the importance of passion-centered living. Readers are encouraged to reflect on what truly motivates them and can access guided tools online to support their journey.
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Displaying 1 - 3 of 3 reviews
July 15, 2023
Really liked it. The book helps provide me a tangible framework for the things I already believed and try to do when leading my organisation. Will be revisiting this one for sure.
December 11, 2023
Fantastic! Insightful and inspiring! A must read for leaders at any level.
May 19, 2010
I am only a couple of chapters in so far, but I am really connecting with the content in this book. It is just SO important for both individuals and organizations to be purpose-driven. I think it is a relatively rare thing for individuals to have work that is truly aligned with their core passion/purpose, and even more rare for organizations to effectively tap into the passions and sense of purpose of individual members of the workforce.
Displaying 1 - 3 of 3 reviews