Facebook Marketing For Dummies

by Paul Dunay, Richard Krueger

Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. Face this essential book contains everything you need to know for your foray into Facebook marketing. CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Genres: Social Media, Nonfiction, Business, Ebooks, Self Help

312 pages, Paperback

First published September 22, 2009

Reviews

[Drew Canole]

This is the first time I've read a "for Dummies" book. I kind of figured it would be like this: bland writing, lots of repetition, and lots of sections for dummies ("how to create a Facebook profile" - errr, okay.)

Most of the info here could more easily be discovered and learned on Facebook itself. The interesting bits are unfortunately buried beneath boredom.

[Morgan]

It's somewhat outdated; three years is a long time in the internet age. Hopefully I'll be able to put some of it into practice, because I did learn a few things.

[Al Capwned]

I can't say this book was a really helpful read. Most of the advice provided is more or less known by people who use Facebook regularly. I guess the fact that it's a For Dummies book makes it more of a beginner's guide and I just have too many expectations.

[Daphné Goens]

Basis, beetje verouderd

[Gaile]

This tells how to run a business from a Facebook page which I am trying to do now. I can't say I understood a great deal in here but one fact did come though, "This sure is going to cost a lot of money but will I sell????"

[Sonja]

Informative.

[Jennifer]

As with most Dummies guides, this one is well-done, and spends at least as much time on the whys of Facebook marketing as the how-tos. That dedication to offering a firm grounding in the very basics of marketing is what manages to keep it relevant, despite the fact that (less than a year after publication) a good deal of its FB pointers are obsolete due to the rollout of a little thing called Timeline. I'll admit I started to fade out by the end, but overall it was concise and well-written, and it would be worth hunting down the updated edition as soon as Wiley manages to crank one out.

[Andrew Saul]

Like any Dummies book it takes you from the very start of knowledge and builds quickly until you are approaching an expert level. The wealth of links and further suggested reading and research alone makes this worthwhile.

[Aria Gmitter]

Read worthy. Wish I had read it a year ago when I was learning to use FB for business and writer platform development. This book is a time saver and even though some things have changed since the publication, it's still full of valuable info

[Rob Roy]

Got some good ideas, but we will see how good once I put some of them into practice.

[Antuan Simmons]

I was impressed with the information on privacy laws that I always look over on Facebook. I'm more of marketing and promotion nut.

[Roilunggu]

Not a good Marketing book, cause it lack of study cases. It is just like and IT book.

[Gaile]

I did not find this helpful at all. It was so confusing it made me dizzy.

[Heidi]

Some of it was helpful in making sure I had things set up right. It let me know about a few tools, but overall, I did a lot of skim reading because I feel like this is much more applicable to a large business that's already well established, not the kind of page I was going for.