The Complete Idiot's Guide to Search Engine Optimization

by Michael Miller

Rev up the search engines.

The Complete Idiot?s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site?s optimization, and how search engine marketing fits within a company?s overall online marketing plan.

·More than 90% of all online users employ search engines to find what they are looking for on the Internet
·A study from IMT Strategies demonstrates that a company?s presence on relevant search engines is the most important medium for maintaining high brand awareness?more important than print media, radio, or TV commercials

Genres: Reference

352 pages, Paperback

First published January 25, 2009

Reviews

[Abdul · Rating 2 out of 5]

Lessons Learned:
Some interesting little tidbits about SEO that I did not already know.

Summary:
Good complete idiots guide. Standard basic information on specified topic. Started off a little slow but got to the meat in the middle and end of the book.

[Michael · Rating 3 out of 5]

Your standard Idiot's Guide: useful, nothing extraordinary.

[Donna · Rating 4 out of 5]

I really learned a lot about SEO from this book .. it is very informative.