Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand

by Hubert K. Rampersad

This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee's Personal Brand with their Corporate Brand you can realize the 'best fit' between employee and company, which creates a highly engaged and happy workforce.

284 pages, Paperback

First published January 1, 2009

Reviews

[Sanggita Trisna]

Dulu tertarik beli karena ada foto Oprah di cover :))

Sayangnya, tidak banyak orang yang sengaja mengelola personal brand mereka secara efektif dan konsisten. Padahal, dengan tercipta personal-brand yang otentik, otomatis akan menarik orang dan peluang yang benar-benar cocok dengan kita. Ini kunci keberhasilan dalam era online, virtual dan individual seperti sekarang.

[Driekie · Rating 4 out of 5]

Only read the part of personal brand development. Gave some good advice