Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

by Joe Pulizzi, Newt Barrett

Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers― without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level.... Every marketer, large or small, can use this text to build better ongoing customer relationships.”
―Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
―Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “ Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
―Greg Verdino, Chief Strategy Officer, Crayon, LLC

Genres: Business

224 pages, Paperback

First published January 1, 2009

About the author

I'm a traditionally published and indie author. My latest is

Burn the Playbook: Are You Made for More? Build a Life on Your Terms - (2025, Tilt Publishing) - ORDER NOW.

Before that, I wrote Epic Content Marketing, second edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 - (2023, McGraw-Hill) - ORDER NOW with Brian Piper.

In 2021 I published the #1 Amazon marketing bestseller Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) - (2021, McGraw-Hill) - ORDER NOW

My other nonfiction books include:
- Killing Marketing (2017, McGraw-Hill)
- Content Inc. (2015, McGraw-Hill)
- Epic Content Marketing (2013, McGraw-Hill, Named Best Biz Book, Fortune Magazine)
- Managing Content Marketing (2011, self)
- Get Content Get Customers (2009, McGraw-Hill)

My novel:
- The Will to Die (2020, Z Squared Media) --- ORDER NOW

Visit me on Facebook: https://www.facebook.com/JoePulizziAu...

Visit me on LinkedIn: https://www.linkedin.com/in/joepulizzi/

Follow me on Instagram: https://www.instagram.com/joepulizzi/

Get my random thoughts on content, marketing and life 2x per month here: https://www.joepulizzi.com/signup/


I've founded four companies including The Tilt (for content entrepreneurs) and Content Marketing Institute (CMI). In 2014, I received the "Lifetime Achievement Award" by the Content Council (although I still feel pretty young).

My podcast series, This Old Marketing with Robert Rose has generated millions of downloads from over 150 countries.

My foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

Reviews

[Si Quan · Rating 3 out of 5]

Good book that dives into the basics of content marketing, and the content marketing mindset. While written in 2009, much of the concepts haven't changed much. Joe was indeed ahead of his time.

The only gripe is that the examples in the book are very similar, and can seem to be a little bit old in today's content marketing landscape.

[Ardath Albee · Rating 5 out of 5]

Joe Pulizzi and Newt Barret have written a book that demonstrates the absolute reality that businesses need content to, well, do business. I highly recommend marketers and entrepreneurs read this book.

[Tanner Maluchnik · Rating 5 out of 5]

Must have for social media and content marketers.

[Rebekah · Rating 4 out of 5]

Excellent book for those looking to create quality contents for social media marketing...

[Rajesh · Rating 2 out of 5]

An adequate book.

[Lori Grant · Rating 5 out of 5]

A must-read book on social media for the knowledge worker, manager, executive, or entrepreneur.

[Joel Ungar · Rating 4 out of 5]

Better on second reading. Not enough substance though.

[Saffie · Rating 5 out of 5]

Every small local business should read this book. Have read it several times.

[Shandra · Rating 4 out of 5]

Good for those who are seeking newer ways of getting customers through new-wave media outlets.