The Supermarketers

by Robert Heller

Robert Heller aims to provide an insight into the achievements and mistakes of some of the world's famous companies such as Philips, ICI, Pepsi Cola and Rolls Royce. The vignettes show how individual marketing leaders in different fields are devising new ways to turn the changing tastes of consumers into product and profit. It is aimed at top executives senior and middle management and the new marketers themselves. The author's style and practical advice is echoed from his book "Supermanagers" 1984.

416 pages, Paperback

First published January 1, 1984

About the author

Robert Heller was a British management journalist, management consultant, author of a series of management books, and the founding editor of Management Today.