When author Lisa Hammond followed her passion, she founded her own company, Femail Creations a womanoriented catalog company that grew into a huge success. Lisa loved shopping, thus the mailorder catalog. Because she's passionate about women making their way in the world, Femail Creations features only items crafted by women artisans. In Dream Big Hammond details how she and her sister entrepreneurs followed their dreams and managed their fears to become happy and successful. Lisa shares the lessons they learned, the mistakes they made, and the fulfillment they attained. Dream Big reflects Lisa's inspirational personality and drive, as well as her belief in the power of women connecting with women from the artists whose products appear in Femail Creations to the women who buy those products. Dream Big is a virtual meeting place for women who want to live and work their dreams. By sharing parts of their stories and tips, the women who've done it lend a hand to those who still dream that "maybe someday..." Readers will find inspiration, as well as hardnosed advice, about how to pursue their passion whether for business, creativity, family, or anything else in spite of fear and inevitable missteps. Chapters "Permission to Dream," "Facing Fears," "Attempting the Impossible," "Owning Our Power," "Trusting Our Guts," "Persistence is Omnipotent," and "Never Too Late." Dream Big shows women that the first step isn't writing a business plan it's listening to yourself and taking your turn/ it's managing your life from the heart with a "femail" touch. Hammond, who's known to her thousands of customers, friends, and family as the Barefoot CEO, didn't do things conventionally. That makes for hilarious stories, heartstopping inspiration, and rollupyour sleeves tips a blueprint in action for their dreams.
Maybe I'm just too left-brained to like this book. There were some good things, mainly that it was an easy and quick read, and it did occasionally make me laugh. This book fell far short of inspiring me to get in touch with my creative side or to sing "girl power" from mountain tops. However, if the point was to drum up interest in the catalog, this book was a success since I have already checked out the online catalog a few times...
Just a couple pages in and I alread LOVE this book. It talks about the importance of continually 'starting over'. And I think Wow! I guess I am not as fickle as I thought I was I just keep starting over:)