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Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People
Web Content Rx is a hands-on primer that shows anyone--even technical novice--show to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.
240 pages, Paperback
First published June 1, 2009
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Displaying 1 - 2 of 2 reviews
July 12, 2010
No-nonsense guide to making your web content work harder
A company’s website must generate revenue. If yours doesn’t, this basic book may help correct any problems. Wayne English, founder of a web content consultancy, presents the fundamentals of web writing, design, search engine optimization, podcasts and hypertext markup language (html), so you can make your site more usable, popular and – most importantly – profitable. While much of his information isn’t new, it is highly practical. English includes good sections on podcasts and digital photography, as well as handy pointers for creating email marketing campaigns. Surprisingly, though writing is an emphasis of this guide, it has an occasional typo and other minor grammatical hiccups. Those issues aside, getAbstract recommends it to novice web writers and fledgling webmasters, and to company leaders who want to maximize their firms’ web presence. Some of its tips could easily reimburse you for the cost of the book.
A company’s website must generate revenue. If yours doesn’t, this basic book may help correct any problems. Wayne English, founder of a web content consultancy, presents the fundamentals of web writing, design, search engine optimization, podcasts and hypertext markup language (html), so you can make your site more usable, popular and – most importantly – profitable. While much of his information isn’t new, it is highly practical. English includes good sections on podcasts and digital photography, as well as handy pointers for creating email marketing campaigns. Surprisingly, though writing is an emphasis of this guide, it has an occasional typo and other minor grammatical hiccups. Those issues aside, getAbstract recommends it to novice web writers and fledgling webmasters, and to company leaders who want to maximize their firms’ web presence. Some of its tips could easily reimburse you for the cost of the book.
December 26, 2015
Un testo molto utile perché affronta tutte le tematiche legate alla produzione di contenuti per il web. Utile come introduzione, non entra nel merito delle singole piattaforme.
Displaying 1 - 2 of 2 reviews