Search Engine Optimization: An Hour a Day

by Jennifer Grappone, Gradiva Couzin

Jak váš web spolupracuje s vyhledávacími servery? Jste si jisti, že vaši potenciální klienti najdou při hledání na internetu právě vaše stránky a že je najdou rychle a spolehlivě? Pokud váháte s odpovědí, toto je ta správná kniha, která vás nasměruje ke zdánlivě jednoduchému cíli: zajistit umístění odkazů na váš web v nejvýznamnějších vyhledávacích serverech, zvýšit návštěvnost vašich stránek a výrazně zviditelnit vaši společnost.

Kniha obsahuje velké množství praktických rad, které vám pomohou dostat se rychle tam, kam potřebujete.

Stručný obsah knihy:
o základní informace o SEO
o jak pracují vyhledávače
o klíčová slova, cílové stránky, konkurence
o optimalizace webových stránek
o budování zpětných odkazů
o sledování konverzí
o práce s PPC reklamami
o vytváření poutavého obsahu
o vylepšení struktury webu
o měření úspěchu SEO kampaně

Genres: Business, Nonfiction, Web, Reference, Internet, Website Design, Technology

328 pages, Paperback

First published May 26, 2006

Reviews

[James]

Concepts good but this edition is now too far outdated.

[Noelle]

This is a great step by step guide for someone who is just getting started.

[Vasilena]

This is an excellent introduction to SEO practices! It is particularly useful for small businesses or organizations with smaller websites. If you are a large organization or e-commerce you would probably have an SEO specialist on your Marketing team, but this could help you get a crash course in what is important in order to participate fully on the team. Excellent for in-house SEO managers and marketers who have been given SEO tasks but have little experience beforehand. Especially love that it tells you how to communicate strategies to IT team. A recommend.

[Meg]

I enjoyed reading a business book by two women. They had particularly useful advice on how to deal with uncooperative IT departments (which are generally male-dominated), a problem I've repeatedly run into over the past seven months while working in SEO. Other than that, the authors provided all the basics of SEO. Acknowledging that SEO changes constantly, they provide the reader with useful resources for the future. Four stars because, in reality, SEO bores the hell out of me.

[Marcelo Lewin]

I'm still reading this book, but so far, I've learned a lot about SEO. In the first section (which I'm completed with), I learned how to think about my site, my site's goals and my business goals and if they are aligned or not (they even offer a variety of tools to help you along). I will update this review as I continue to read my book.

[Nikki]

Search Engine Optimization doesn't have to be a black art. It takes work, but this book tells you how to do it. After following this advice, not only did the hits on our web site www.publicwords.com dramatically increase, but the quality of enquiries shot up too.

[Tara]

Great do-it-yourself SEO book for those who want to manage SEO in-house. For those already familiar with SEO, just skip to the weekly instructions. I also like the supporting frameworks you can download from the book website.

[loafingcactus]

This book makes everything on the internet make sense. It is extremely well written, informative, and immediately actionable. Links to the authors' website provides template worksheets and trackers. Truly a five-star book.

[Gerhard Peters]

This is an excellent resourceful book for Search Engine Optimization (SEO). The focus of the book is more on the project side of SEO than technicality. I highly recommend this book to anyone interested in learning SEO.

[Marie]

This book is great. It is organized well and the writing style is direct and light-hearted. It's chock-full of great tips and has a helpful companion web site and worksheets too.

[Bethharte]

This is a great book on SEO!! Great for marketers and PR folks. Easy to understand steps to increase natural search for your website or blog...all for an hour a day.

[Ruzzel]

I'm still reading this book, but so far, I've learned a lot about SEO. Very nice book I should say.


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[Tomworlton]

I want to learn what will improve the visibility of my web page.

[Rajiv]

Its Great book for SEO

[Dedrick]

Pretty thorough book but also redundant at times. I think this book could be trimmed down quite a bit. However, it covers just about everything you wanted to know about SEO.

[Nicole]

Great resource for small online retailers

[Martin Meister]

Excellent book, very focused on what is needed for a great SEO and Adwords development.

[Renee]

Followed book to the letter, months later, I am on the first page of Google for a very competitive keyword phrase, without very little effort.

[Sofia]

Accessible and thoroughly useful SEO/SEM primer.

[Aniket Patil]

I would say, this is a good basic book. If you can apply it in real world then its okay. I mean, read this book and go to YouTube for SEO courses. you will get real life courses over the YouTube. I mean, having worked in Digital marketing, I would say, get some idea by reading the book. (you will hardly understand it), but once you watch the videos and then refer a book, then it would be crystal clear.
So,best strategy is to learn from YouTube and then get advanced knowledge from books. Nothing beats actual experience though.

[Ben]

An Hour A Day Makes The Good Rankings Stay

This is an excellent book for your business to encourage spending time on Search Engine Optimization (SEO).

I have worked in SEO for a while, and you will be surprised at the gains you can get from as little as an hour a day.

Some great tips in this book to keep everything updated and working properly.

Don't miss out on this great book!

4.8/5

[Deepak Shah]

Super basic - This was a book that Avinash Kaushik had recommended in his book web analytics 2.0, so there was no reason for me to turn it down. Darn! It was such a bad (terrible), choice. Throughout the book, there was nothing but plain trash. The writer is oblivious to the fact that so many SEOs outsmart Google by various techniques. And it was all a kindergarten level of old "Google Knows it all"

[Frederick Bingham]

A book on search engine marketing that I picked up and skimmed through.