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296 pages, Paperback
First published October 1, 1999
"Our cultural agenda is no longer being shaped either by 'elitist' experts or by 'the will of the People,' so much as by the bottom lines of big corporations who want to sell us stuff, and preferably stuff that's easy to sell... We're going to have to rebel, and we can't do that by dying our hair green and thrashing electric guitars, not anymore. That kind of rebellion is already packaged and available at your local supermarket at the special bargain of $9.99 (plus tax). No: in the Corporate Age, the rebels must be people with not only passion but intelligence, discernment, and good taste."