Net Results.2: Best Practices for Web Marketing

by Leland Harden, Bob Heyman, Rick Bruner

With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerges as the pioneer¿s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce).Net Results has received superlative reviews (see the book¿s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com

343 pages, Paperback

First published November 21, 2000