Geschichte des Plakates

by Josef Müller-Brockmann, Shizuko Muller-Brockmann

History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Müller-Brockmann's original and immortal concept.

Genres: Design, Art, Art Design

244 pages, Paperback

First published January 1, 1971

Reviews

[Steven · Rating 4 out of 5]

An amazing retrospective of poster design that spans from the early days of printing until the early 1970's (when the book was originally printed). The book offers a wide scope of design over a vast number of years. However, History of the Poster shines brightest in it's stunning examples of Bauhaus era work by such revolutionary designers as Herbert Bayer and Jan Tschichold. The book also delves greatly into Swiss modernist designs from the late 1950's into the mid-1960's. An absolute treasure trove of design inspiration.

[Less_cunning · Rating 5 out of 5]

First Josef Müller-Brockmann that i have read & first graphic design-related book i have read as well. I hope to read more. "History of the Poster" was the only Josef Müller-Brockmann available at the Library, so i checked it out although i really would like to buy this book and consult it for future reference.

I am graphic design (& Art...) n00b but i thought "History of the Poster" was very informative & didactic, showing examples of the evolution of Poster Design through-out historie & demonstrating the different types of poster styles. It was refreshing to see this more from a graphic design view than a Marketing or Brand perspective. "History of the Poster" also promoted me to further investigate these styles/forms/movements more in depth. Even if one does not have a passing interest in graphic design "History of the Poster" is still worth just thumbing thru or owning as a coffeetablebook.

[Maureen · Rating 4 out of 5]

The text in this book was in German, so I can't review that, but the plates were great.